The article that stood out was the one I'm showing here. This was a marketing technique used by someone in real estate. It's very interesting and made me smile!
In case you can't see the wording in the picture, here's what it says.
You have property to sell. You know that somewhere in the city is a man to whom that property would appeal strongly. Perhaps there are many such men - but in the group of 'possible buyer's for your property there is ONE MAN to whom it would be especially valuable. To this man it would represent the successful end of his search. It is what he wants, what he needs, what he is going to keep on looking for until he finds it.
If you knew who this man is you could make a prompt sale of your property. But you don't know him. You have no clue. So far as you are concerned he is lost in the crowd. There is one chance in a million that he may happen to find out about your property through somebody else. It is too long a chance. YOU MUST FIND HIM.
He reads the real estate advertisements - of that you may be sure. He may have read an advertisement of YOUR PROPERTY - but failed to have identified it as WHAT HE IS LOOKING FOR through your own failure to describe it adequately.
You can find him by making it easy for him to find you. It will not be easy for him to find you unless you tell him all about your property - answer, in your advertisement, all of his probably questions about it. If you do that, in your advertisement, you will find yourself in DIRECT COMMUNICATION WITH HIM.
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